As part of your FREE WEBSITE, we can include PREMIUM ADD-ON FEATURES at no additional cost.

The premium addon features that we have available include special extras such as awesome-looking website themes (that can be customized to properly represent your business), and others.

If there's something special that you are thinking about wanting for your website, let us know. There's a good chance we can find it and add it for you at no cost. Some add-on features may require an additional cost, but Step Ahead Web has purchased many premium plugins, applications, and themes that have been licensed for us to use on any of our client websites.

If you have any further questions about this, just let us know.

You can hire a professional photographer to get just the right photos for your website, however, we also offer a number of free and low-cost options for obtaining high-quality and royalty-free images that we can incorporate into your website.

As the saying goes, “a picture is worth a thousand words.” Therefore identifying, selecting, designing, and incorporating just the right imagery and photos to convey just the right message, is vital to every website, social media post, advertisement, etc. 

Rather than hiring a video production company or a professional photographer, our free and relatively inexpensive resources can be a much less expensive option. We are often able to find an excellent selection of royalty-free photos and videos that can be used and do the trick while conveying just the right message. 

But, if you do need something very specific, hiring a professional photographer or video production company, may be necessary. We will gladly help you in any way we can to find the most affordable and usable options.

Usability and accessibility are both important to website design and development because they ensure that the website can be used by as many people as possible, regardless of their abilities or disabilities.

Usability refers to the ease of use of a website and its navigation. A website that is “usable” is easy to understand and navigate from one point to another. A website that has been designed with usability at the forefront generally conveys a feeling of putting visitors at ease as they look around and tries to locate the information they are interested in.

Suppose you've ever visited a website and had a difficult time finding what you were looking for. In that case, this is a clear indication that there are issues or concerns with the way in which the website was designed and developed, including problems with the navigation or the overall page and linking structure.

Accessibility, on the other hand, refers to the ability of a website to be used by people with disabilities, such as those who are blind or visually impaired, deaf or hard of hearing, or who have motor impairments. This includes providing alternatives for visual content, such as text descriptions of images, and ensuring that the website can be navigated using keyboard controls as an alternative option.

By considering both usability and accessibility during the design and development of a website, you can ensure that the website is inclusive and can be used by the widest possible audience.

Therefore, if you want to encourage people to re-visit your website, it's very important that your website visitors can find what they want, quickly and easily, regardless of their age, sex, race, prior knowledge of your website, etc.

Ask for details and the features included.

An SSL (Secure Sockets Layer) certificate is important because it encrypts the connection between a user's web browser and your website, preventing sensitive information such as login credentials and credit card information from being intercepted by hackers. This encryption helps to protect the privacy and security of your website's visitors.

Additionally, an SSL certificate is often used to authenticate the identity of a website and its ownership, providing an additional layer of trust for users. Having an SSL certificate also shows to your website's visitors that you take their security and privacy seriously, and it can also increase your website's search engine ranking.

Many web browsers also show a padlock icon or “https” in the address bar for websites that have an SSL certificate, which can further increase users' trust in your website.

Step Ahead Web includes a valid SSL certificate with every website, including the Free websites that we build and maintain.

Royalty-free or custom-designed graphics, as well as a professional LOGO, are essential for every business website. 

For example, small customized icons and graphics are often used to represent sections or categories within a website. During the development of your Free website, we will assist in the selection and implementation of these types of visuals and illustrations. From our many available resources, we are often able to find royalty-free images that our clients can use without incurring any additional costs.

If you already have a LOGO for your business, we will properly resize and incorporate the logo into your website. But on the other hand, if you don't yet have a LOGO for your business, we can design and create one for you at a very reasonable fee, or help you find a designer that you can work with.

Depending on the complexity of any graphics or LOGO that might need to be custom designed, we offer very competitive rates for this type of work. 

Small customized graphics can typically be created for as little as $10 to $20 each and simple LOGOs typically start at just $25. If this is something you might need, simply ask us for a Free estimate. 

Step Ahead Web includes 24 / 7 protection monitoring of your website. By monitoring all of our websites, around the clock, we are immediately alerted when and if any issues arise. 

Why is it important to monitor your website 24 / 7?

To put it simply, we want to know if there's an issue with your website before anyone else does.

When and if there's an issue and we get notified, we immediately get to work, identify the cause, and fix any problems that are found.

While problems don't happen often, it's still important to monitor the uptime and status of every webpage of every website we manage to ensure we are alerted the instant any issue is identified.

SEO, or Search Engine Optimization, is one of the most important considerations when designing and developing a website. The reason is simple. If you don't show up in the search engines, as people search the web for the products or services you offer, then you might as well not have a website at all.

I hope that makes sense. Similarly, if you had a “brick-and-mortar” shop, that customers needed to walk into in order to do business with you, and if your shop was in a remote back alley somewhere, hidden behind maybe 100,000,000 dumpsters, buried about 1000 feet underground, how many people might even notice your shop existed?

Well, that's somewhat like a pretty good needle in a haystack. And, in this situation, you probably wouldn't expect many potential customers to find you … UNLESS you somehow could let everyone (who would want what you were selling or offering), know exactly where you were and how to get to you.

In a nutshell, that is what SEO does for websites.

SEO helps to get YOUR WEBSITE out in front of millions of people when they are searching Google, Facebook, Instagram, LinkedIn, Reddit, YouTube, etc., etc., every day when they go looking for all sorts of information, services, and products.

As part of every website we build, we include many of the standard SEO practices to help people find your website.

Of course, there are many SEO steps that go well beyond just the standard practices. Ask for details and the features included.

Step Ahead Web believes it is vital to the success of any online business to track the activity of their marketing and promotional efforts and the visitor traffic to their website.

One of the best ways to track this data is by implementing and using Google Analytics and Google Tag Manager.

These tools allow reports to be generated so that understanding the data that's collected can be monitored and reviewed regularly and easily understood.

It's important to know …

• Where are your website visitors coming from
• How often do they visit your online properties and content
• How long do they remain on your website after their initial visit
• and the list goes on and on

You can then make the appropriate decisions and take the necessary actions regarding what is working well and what needs improvement. 

Without the data, you'll only be guessing.

Therefore we install and configure Google Analytics, as well as Google Tag Manager, on every website we create.

Ask for details and features included.

Our clients are never alone. We pride ourselves on being available for our clients 7 days a week.

We are available to chat, email, talk by phone, or join us in a Zoom (or Google Meet) video conference call to provide ongoing assistance, every day of the week.

I would have to say that the best part of working with Step Ahead Web is our support. We expect that you will truly enjoy our personalized and dedicated assistance.

Please feel free to reach out to us by contacting us at:

• Phone:   856-528-3246
• Email:   gary.gordon@stepaheadweb.com
• Zoom:   https://stepaheadweb.com/zoom/

We look forward to working with you.

Sincerely,
Gary M. Gordon
President and Founder of Step Ahead Web, LLC